Pharrell Williams has launched a Happy campaign for young readers.
The singer has partnered with FirstBook, a literacy charity, to donate up to 50,000 books to children in low-income families in the US.
Pharrell’s publisher, Penguin Young Readers, announced that the Twitter hashtag #readHappy had been established for fans to post thoughts or images on why reading makes them “Happy.”
Every post shared elsewhere on social media will lead to a donation.
Pharrell said: “Every child on this planet deserves to experience the joy of reading.”
In two weeks you will be able to read my new children's book, HAPPY. I can't wait to share it with you #ReadHappy pic.twitter.com/wlXRp5en3r
— Pharrell Williams (@Pharrell) September 22, 2015
Pharrell’s picture book, Happy, based on his hit song, comes out in the US on October 6.
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