TO mark the launch of Michael Jackson’s This Is It film, Odeon Dudley is holding a charity auction to win official Michael Jackson memorabilia.

The Merry Hill cinema is getting set to host the hugely awaited film from Wednesday, October 28, which is only set to run for two weeks.

The film promises to offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts, which would have taken place at the O2 Arena.

To celebrate the film, staff will also be holding a secret auction in aid of the NSPCC, with fans invited to bid for an official Michael Jackson’s This Is It cinema banner and poster.

To be in with a chance of winning the cinema memorabilia, fans will need to be the bidder with the highest unique bid when bidding ends on November 12 at 10pm.

Tickets for the shows and full terms and conditions about the auction are available from the box office.

Meanwhile, the Dudley News has one pair of tickets to give away for a screening of the film on Friday, October 30.

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