7:10am Thursday 19th April 2012
THE Midcounties Co-operative is going purple in Wyre Forest for its Give at the Till weekend for charity partner Women’s Aid.
From Friday, April 27 to Sunday, April 29, staff at its food stores, pharmacy and travel branches can opt for purple accessories as the colour has become associated with raising awareness of domestic violence.
During the weekend, customers will be invited to chip in their change, add a donation to their bill or give £3 via mobile phones by texting TMC to 70300.
Fun activities, prize draws and sales of the Betty Jackson-designed Women’s Aid shopping bag will also help to boost the total for Women’s Aid, the key national charity working to end domestic violence against women and children.
The Co-operative Childcare’s nurseries around the country will show their support and join in the fund-raising on Friday, April 27, when the children dress up as their favourite superheroes.
Maxine Sharman, head of community engagement, said: “Our members and customers have been amazingly generous over the years in support of our charity appeals and we hope they will support the great work that Women’s Aid does.
“It would also be fitting if we could raise a substantial sum because this is the International Year of Co-operatives, which is all about people working together to help each other and build a better world.”
Midcounties is into the second year of its partnership to raise funds to support the work of Women’s Aid nationally and 11 local services that operate within its trading areas, including Wyre Forest refuges.
Employees are also giving their time to volunteering projects and getting involved in campaign work to support Women’s Aid.
On Monday, April 30, Midcounties post offices will ask people to sign the Women’s Aid Real Man Pledge. The charity is looking to collect 100,000 signatures by 2014 to mark its 40th anniversary.
The pledge states a Real Man does not hit, abuse or control, does not hurt the ones he loves and makes a real difference.
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