MERRY Hill transformed into a fashion and beauty hub to celebrate the launch of new spring and summer collections.
Giveaways and fashion shows kept style fans entertained at the mall on Saturday March 15 and Sunday March 16 when it hosted its latest We Are Fashion event.
Fashion designer Louise McDowell, who has worked at Paris and New York Fashion Week - and whose designs have appeared in Elle and Vogue, co-ordinated fashion shows which took place in Fountain Square throughout the weekend; while Kidderminster College fashion students helped style and dress the models who showcased new season trends - prints, pastels and colour block.
Kelly Reed, Merry Hill senior marketing manager, said: "Once again we saw another fabulous fashion weekend, with lots of customers enjoying our glam spring/summer fashion shows.
"Fashion-savvy shoppers also took advantage of our exclusive voucher booklets to ensure their wardrobes are updated and that they're bang on trend this season.
"The lovely students from Kidderminster Academy did a great job getting stuck into helping style and dress our models."
The centre is now gearing up to host a Bike Fabulous event on Saturday April 5 and Sunday April 6, which will offer shoppers top tips on how to look good on their bikes this summer.