WEST Midlands Ambulance Service (WMAS) is appealing for people to think twice after a massive increase in call-outs.

The service says it received their fourth highest number of 999 calls in a 24-hour period yesterday (December 14) and staff responded to more than 3,500 requests for help.

Bosses say many of the calls are not genuine emergencies and waste front-line staff's time while they assess whether lives are in danger.

Craig Cooke, WMAS assistant chief ambulance officer, said: “Our staff are working around the clock to respond to patients but we need the public’s help to ensure we’re preserving our ambulances and highly skilled staff for the people who need us the most.

 “Many people who dial 999 could treat themselves at home or access advice from NHS 111 either online or over the phone.  Equally, people should consider taking themselves to an NHS walk-in centre, pharmacist or a minor injuries unit.  This would leave the ambulance service to deal with life threatening illness or injury such as chest pain, strokes, breathing difficulties, unconsciousness and severe blood loss.

 “It’s continuing to be a busy weekend for the ambulance service, not only in the West Midlands but nationally too. I would like to thank all of our staff and many volunteers for their continued efforts.”