ROAD safety campaigners in Sedgley enlisted the help of a successful Speed Watch group to encourage drivers to kill their speed.

Campaigners from Northway Action Group for Road Safety (NAG4RS) have waged war on motorists speeding along Northway - a slightly hilly and winding residential road.

They have already secured a small victory after lobbying Dudley Council to install signs, road markings, a bollard and mini roundabout but have stepped up their campaign after noticing the new measures only made a "marginal difference".

Lead campaigner Tony North said while Northway was "a very pleasant and safe place to live", there have been numerous incidents recently where vehicles have left the carriageway due to speed, road surface or weather conditions.

In order to get evidence of speeding to present to the council, the group contacted Councillor Derrick Hemingsley, who set up a Speed Watch initiative in Wordsley.

Cllr Hemingsley said he was more than happy to help, adding: "My passion for community safety reaches out not only for Wordsley but any groups within Dudley that need supporting to achieve safer roads for our children."

Armed with a laser gun, Cllr Hemingsley and two PCSOs helped the group carry out a speed check on October 31.

They clocked 42 speeding motorists between 3.30pm and 4.30pm - with the highest speed recorded as 46mph.

Mr North said the results "confirmed concerns" adding: "The evidence is very strong that significant speeding is present in the location we chose - which was exactly at the same spot and time where a week earlier a vehicle left the road and skidded across oncoming traffic and two grass areas narrowly missing a tree and bus stop.

"We will carry out another check before Christmas and depending on the results it is likely we will then adopt a programme of monthly checks at differing locations along Northway."

He hopes the evidence will help convince the council that more needs to be done, with campaigners suggesting deterrents including flashing speed limit signs, speed cameras and changes to the road surface.