A BRIERLEY Hill gym will kick off a month-long charity partnership by holding an open weekend to coincide with World Cancer Day.

Xercise4Less will offer a guest pass to everyone who buys an Anthony Nolan wristband or makes a donation to the charity on Saturday and Sunday.

The High Street gym will also donate £1 to the charity for every new member that joins throughout February.

David Catchpole, the gym's general manager, said it was a "pleasure" to join forces with charity, which works to save the lives of people with blood cancer through their donor register, securing donations of blood stem cells or bone marrow to provide people with blood cancer and blood disorders with vital transplants.

He continued: "This cause is close to our hearts with members of the Xercise4Less team directly affected by blood cancer.

"We hope to see as many gym members, and non-members within the community, becoming involved as possible to raise much needed funds and awareness for this worthy cause.”

Heather Addicott, the charity's corporate partnerships coordinator, added: “It’s fantastic that Xercise4Less have chosen to partner with us.

"The funds raised will go a long way to helping us provide vital stem cell and bone marrow transplants to those desperately in need.

"Every twenty minutes someone in the UK is diagnosed with blood cancer and we hope this partnership will raise awareness of the disease, and how everyday people can help sufferers.”