FASHION retailer Phase Eight has opened its new store in Merry Hill today (Thursday).

Twelve jobs have been created at the women's clothes store, located on the upper mall, near Hotel Chocolat.

Lee Harlow, managing director, said: "We are delighted to launch our new concept store in Merry Hill.

"The centre is a thriving shopping destination and we look forward to welcoming existing customers and introducing new faces to our brand.

"We hope they love the feel of the store and of our latest collections as much as we do."

Customers who visit the store between December 11 and 14 will be treated to a glass of complimentary fizz and have the opportunity to enter a competition to win a festive party outfit.