A BRIERLEY Hill manufacturer which is completely owned by its staff has invested more than £700,000 in a bid to increase its global customer base.

Alloy Wire has set its sights on reaching £10 million of annual sales by 2016 after boosting its capacity across its Black Country and Yorkshire sites.

The Hurst Business Park-based company, which makes electrical resistance wires in a range of exotic nickel alloys, recently put the finishing touches on an investment drive that has seen it upgrade a number of its vital machines.

Mark Venables, managing director, said: “We’ve had a really good time since the global recession, boosting turnover from £4.5m in 2009 to its current £8m level.

“Now is the right time to build on that success and the significant investment we have made in extending the factory and equipping it with automation and state-of-the-art technology will help us offer an even better product and level of service.

“It’s not just capital we are spending money on. All our 25 staff receive ongoing training and are encouraged to learn new skills that can add value to the business.”