A HEREFORD YouTube hit will star in an advert during X Factor on Sunday night.

Jake Mitchell, 15, from Hampton Dene has 306,527 subscribers on his YouTube channel.

And his popularity might increase even more after Sunday night after a performance by Jake will be aired to millions during The X Factor ad breaks.

Programme sponsor TalkTalk TV chose Jake’s rendition of Shine by Years & Years to appear in one of the ‘BopHeads’ music videos on Sunday night’s show.

Vlogger Jake said: “I just did my BopHead for a bit of fun, now I’m going to be on TV. I can’t wait, I’m so excited.”

Jake goes to Bishops in Hereford and lives with his mum and dad, Suzanne and Rob, and sister, Eloise.

Like Jake, anyone can feature on the advert-all fans need to do is download the app from Apple Store or Google Play, choose their track to sing along to and hit record.