STA Travel has launched 'Flash Forward Friday' offering savings of up to 50 per cent on a variety of tours worldwide departing throughout the year.
Banking on people browsing the internet for travel ideas on post festive Fridays STA will be flagging up discounts on holiday packages.
An STA spokesman said: "To find out what flash deals are on offer and to grab the discounted packages, be sure to visit www.statravel.co.uk or call 0800 988 0390 on Friday 11, 18 and 25 of January.
"The January 18 sale will focus on trekking holidays and include tours in Asia and South America and the 25 January sale will focus on sailing holidays including tours in Europe and the Indian Ocean."
Previous Flash Forward Friday offers included a 15-day Java to Bali tour reduced from £899 to £450 (Save £450 - 50 per cent off) and a seven-day Sydney to Brisbane tour reduced from £769 to £449 (Save £320 - 42 per cent off).