THE vegan sausage roll that has got everybody talking is flying off the shelves in Dudley.

The Dudley branch of the bakery giant began selling the vegan snack last week and has shifted every one of the treat it was sent.

A spokeswoman from Greggs on Castle Street said: "They are selling really well. I've just come from a shop that's not selling them and there was disappointment that they weren't there."

She added: "We're selling all that we are sent. It's another option for people."

The company, which sells 1.5 million traditional sausage rolls per week, said the UK's 3.5 million vegans will be able to enjoy a "next generation" version of its best-selling item.

Greggs sells 1.5 million traditional pork sausage rolls a week - around five every second - and the new version has been designed to mirror some of the original’s classic features.

The vegan version has 96 layers of puff pastry made with vegetable oil around the"bespoke" Quorn filling.

The launch comes after 20,000 people signed a petition by animal welfare organisation Peta last year calling on Greggs to produce a vegan version of its bestselling item.

Greggs chief executive, Roger Whiteside, said: "Like many food retailers we have seen increasing demand for vegetarian and vegan products.

"We have been trying to develop a vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary."

The new vegan sausage roll is on sale in 950 of Greggs’s 1,850 UK shops and costs £1, which is 5p more than the traditional meat version.