DESIGNER fashion store Hobbs is now open to shoppers in Merry Hill.

The shop, which specialises in luxury women’s clothing including pin-sharp tailoring and premium occasion wear, opened its doors today (Wednesday, November 27).

Fashion fans can pick up a bargain as the retailer is offering a 25% discount for everything in store to mark Black Friday until Monday, December 2.

Caraline Money, head of retail at Hobbs, said: “We’re absolutely thrilled to be joining the intu Merry Hill family. We’re looking forward to bringing our versatile collections to shoppers in the area and helping them find the perfect outfit for any event, through our personal styling service.”

Nick Round, regional asset director at intu, said: “It’s great to welcome another designer store to the centre where shoppers can treat themselves or loved ones to a wide selection of high-quality fashion pieces.

“The recent additions of Hobbs and All Good Things to the centre demonstrates our ongoing commitment to attracting new retailers and ensuring our shoppers have a fresh and wide range of brands to choose from.”

Fashion favourite Mango is also set to open at the centre before Christmas.