ALDI shoppers in Dudley will be among the first in the country to try out the supermarket giant's new range of bakery treats that are being trialled at select stores.
The new ‘Bakery Lite’ range features a selection of fresh bakery products – such as croissants, pastries, apple turnovers and cookies – that have been pre-baked and packed for shoppers to enjoy straight away, or to reheat at home.
Dudley stores including branches on Peartree Lane, Priory Road, Saltwells Road and Dudley Road in Brierley Hill are among a handful of stores in the Midlands, East Anglia and Essex to trial the goodies.
If it proves to be popular, it could be rolled out in stores up and down the country.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know how popular our bakery products are with our shoppers, and our new ‘Bakery Lite’ range is perfect for people to enjoy while they’re on the move, or to take home and heat up themselves for an indulgent treat. We’re confident they’ll be a big hit with our shoppers in Dudley."
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