DUDLEY Town FC's new season kit is set to honour the hard work and efforts of social care workers during the coronavirus pandemic.

The new first team kit for the 2020/21 season will feature the Sparkle for Social Care logo on the front and profits will be donated to The Care Workers Charity, which supports current and former care workers with one-off crisis grants.

The shirt, funded by the CareTech Foundation, will also pay tribute to Dudley's greatest footballing son Duncan Edwards.

His signature will feature on the back the shirt and the Duncan Edwards’ Foundation logo on the sleeve.

A limited edition commemorative polo shirt has also been produced to mark the club's support for the Sparkle for Social Care campaign, which will also see profits go to the Care Workers Charity.

The Sparkle for Social Care aims to highlight the value of the social care sector and to raise funds for care-related charities and it is set to be Dudley Town FC's charity partner for the next three years.

In a further move, the club has confirmed that care workers and their families will receive discounted match tickets for the upcoming season.

Dave Ferrier, director of Dudley Town FC, said: “Between the three organisations, the Club sees this as a great opportunity to give something back to our frontline workers for all their dedication and devotion to the work that they carry out.”

Jonathan Freeman, CEO of the CareTech Foundation and Vice-Chairman of Sparkle for Social Care, said: “The Covid-19 pandemic has highlighted the extraordinary efforts of care workers looking after our most vulnerable loved ones.

"Dudley Town FC’s support of this initiative is a very fitting way for all of us to re-pay our thanks to our amazing care workers and we are delighted to have been able to provide the funding.”