A NEW low-alcoholic brew has been launched to help raise funds for the Midlands Air Ambulance Charity.

Birmingham Brewing Company has created the new brew to complement charity's festive gift range.

The Stirchley based brewery is rolling out the barrel and pulling out all the ‘hops’ to launch the new Sober Brummie in time for Christmas to help people stay sober and help raise funds for the lifesaving charity which races to the aid of critically ill and injured patients across the Midlands.

Suitable for vegans and gluten free, the beverage has been brewed with the charity’s core purpose in mind as people can enjoy a drink and still drive.

The brewery is donating five per cent of each sale to support Midlands Air Ambulance Charity’s critical care aircrew and vital work this Christmas.

Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “It’s thanks to local businesses showing their support that we are able to continue funding lifesaving missions across the Midlands.

“We are excited to try the Sober Brummie brew from Birmingham Brewing Company, even more so, knowing that a percentage of the sales will support our rapid response pre-hospital emergency service.”

Paul Harwood, owner and founder of Birmingham Brewing Company, added: “After four years in development, we’re finally ready to ‘take off’ with our low-alcohol Brummie beer.

“In contrast to most low and non-alcohol beers our 0.5 per cent ABV brew is brewed in a traditional way to retain its flavour, and like all our other beers, it is gluten free and vegan.

“There are always times when we need to be a Sober Brummie and we hope this is enjoyed by all.

"We are delighted to partner with Midlands Air Ambulance Charity on this low alcohol brew, as it has a perfect synergy with the charity’s mission.”

People can buy the new festive drink via website birminghambrewingcompany.co.uk/product-page/sober-brummieMAA.

To shop the rest of Midlands Air Ambulance Charity’s festive merchandise visit midlandsairambulance.com/shop/festive/c-24/c-73.