MERRY Hill’s H&M outlet is to undergo a transformation with a new and improved store set to open later this year.

Ahead of its refurbishment, H&M will temporarily relocate from its existing base to a two-storey pop-up store which shoppers can find on the upper and lower malls, opposite Boots, from Monday April 25, allowing visitors to continue shopping their favourite styles during the improvements.

The new store is expected to open during late autumn, with H&M bosses promising a better customer experience for shoppers.

Toni Gali, country manager at H&M, said: “Our aim is to offer our customers a modern and meaningful shopping experience where style, creativity and culture are celebrated, and we are confident that our Merry Hill store will offer exactly this.”

The refreshed store will stock a range of womenswear, menswear and children’s clothing.

Jonathan Poole, centre manager at Merry Hill, said: “We’re delighted that H&M are investing in their already very popular store at the centre, which will provide a new and improved offer for visitors.

“We know H&M is a really important store for our customers, so we’re making the move to the temporary home in a two storey, pop-up store as smooth as possible with minimal disruption to customers “It’s exciting to see our strong fashion offering continuing to evolve for the future.”