PREMIUM Swiss watch brand, Rado, has opened its first boutique in the UK at Merry Hill.

The brand, which has a long-standing partnership with Ernest Jones, is well-known in the watch world for its innovative use of high-quality materials from ceramic and stainless steel to sapphire crystal and diamonds.

The new boutique, located on Merry Hill’s lower mall next to Ernest Jones, offers a selection of Rado’s own designer, sport, and automatic ranges for men and women.

Rado CEO Adrian Bosshard said: “Rado is well-known for using only the highest quality materials to craft an amazing variety of premium watches. We’re sure our Merry Hill customers will be very excited to discover our unique products in such a warm and inviting environment.”

Merry Hill’s centre manager Jonathan Poole added: “We’re excited to see the first Rado boutique in the UK open its doors at Merry Hill.

“Rado joins an ever-growing range of new stores opening at the centre and further expands the choice of luxury, fashion and jewellery for our visitors.”