A NEW children's shoe shop has opened at the Merry Hill shopping centre.

The schuh Kids shop has opened next door to the existing schuh shop on the Lower Mall.

It offers range of kids’ shoes, trainers, and boots collections, including Nike, Converse, Vans and PUMA, as well as specialist kids’ footwear suppliers such as Lelli Kelly.

Dudley News: Inside the new shop Inside the new shop (Image: Handout)

Neil Partington, Retail Director at schuh, added: "We are delighted to introduce schuh Kids into a new unit at Merry Hill, to provide a seamless shopping experience to our customers.

"Meeting the growing demand from kids in the region, the new schuh store will provide a vibrant home for our ever-growing footwear offering.

Dudley News: It's now open It's now open (Image: Handout)

"Adapting to changes in the market, the store will move away from traditional gendered categorisation and present each collection by brand, as part of our new 2020 store design concept."

schuh was founded in 1981.