DUDLEY has hit the jackpot with the launch of Shaftesbury Casino - the newest addition to the town’s entertainment scene.

Shaftesbury Casino Dudley was acquired from Genting earlier this year with a major programme of works completed to transform the Castle Hill venue into a new destination for Dudley and the West Midlands.

Located opposite Dudley Zoo and Castle, the venue has been given a full refurbishment, with live poker tables and live roulette and blackjack launched.

The building’s façade has also been updated and a full programme of entertainment, hospitality and gaming is planned for the rest of the year.

Charles Griffin, general manager at Shaftesbury Casino Dudley, said: “Here at Shaftesbury Casino our core aim is to provide unparalleled entertainment across the West Midlands.

“The successful launch of the Dudley Casino allows us to continue bringing the best entertainment to our customers across the region and we’re dedicated to creating a first-rate experience for all our guests.

“We’re here to be the go-to location for live entertainment, stellar performances and big screen sporting events as well as fantastic food and beverages all set in a safe and responsible gambling experience.”

At an official launch event, featuring live entertainment plus gaming experiences, each guest received a complimentary £10 free bet to try their luck on various classic table games.