SANDWELL Business Ambassadors has announced its sponsorship of one of the categories at this week’s Sandwell Business Awards.

The ambassadors are backing the ‘Commitment to Apprenticeships’ section of Thursday’s award as a way of reinforcing their support of the wider business activity and young people at work.

Now in its third year, the aim of the Sandwell Business Awards – which are organised collectively by the Black Country Chamber of Commerce, Sandwell Business Solutions Centre, Sandwell College and Sandwell Council – is to celebrate success, recognise achievement and highlight the innovative people and businesses across the borough.

Richard Allen, Sandwell Business Ambassadors chairman, said: “All of the ambassadors are passionate about supporting the borough’s ambitions to develop its business base, and a key part of this is addressing the skills gap through apprenticeships.”

The ambassadors’ programme was launched with the aim of determining how to utilise the strengths of local strategic businesses by acting as advocates to support the borough in its ambitions to develop its business base.

Key objectives are to engage with the wider business community, establish links between different sectors and to help support solutions for fixing the skills gaps and aspiration levels of young people entering work, promoting Sandwell as a great place to work.