ARTWORK of swans swimming on the River Severn will be projected onto the outside of The Hive this weekend.

The design has been created by a University of Worcester student chosen as the winner of The Hive’s Christmas light projection competition.

Kelly Smith's design has been described as beautiful and tranquil, and was chosen by a panel of judges from a large number of entries.

The Hive set young people, aged between 16 and 25, a challenge to come up with a festive design for the outside of the library to celebrate the library's festive programme of events.

Kelly, aged 22, and originally from Shrewsbury, is a third year Graphic Design Student at the university.

She said: “I am so happy and grateful to win this, thanks so much.

“I was passing yesterday evening and saw it projected. I loved seeing the moving snowflakes added in. It looks amazing.”

Laura Worsfold, business development manager at The Hive, said: “The design is really elegant and works so well as a projection.

“We have some really talented young people in Worcester and we are delighted to be able to show Kelly’s wonderful work.

“Please come along and see it this weekend." 

The competition was supported by The Hive's investment company, Dutch Investment Fund, as part of their community outreach fund.

Neeta Anand, of the Dutch Investment Fund said: “We are delighted to back this prize and pleased to see Kelly’s work displayed on this iconic landmark building in Worcester.”

The prize money was £500.