Primary school pupils are bringing advertising to life through the latest STEM challenge.
The Worcestershire Primary STEM Challenge gives KS2 primary and middle schoolchildren the opportunity to put their creativity, engineering and problem-solving skills to the test.
It is delivered by Worcestershire County Council's Early Careers Worcestershire programme in partnership with STEMworks.
This year's challenge has been set by Specsavers, which, with its fulfilment centre, is the Wyre Forest's largest employer. The project has taken inspiration from the company's "Should've Gone to Specsavers" marketing slogan.
Working in teams, pupils will use science, technology, engineering and maths (STEM) skills to design and build a moving shop window display that brings a Specsavers advert to life.
Jayne Cole, HR business partner at Specsavers Fulfilment Service, said: "At Specsavers, innovation, creativity and teamwork are at the heart of everything we do, so we're delighted to be setting this year's Primary STEM Challenge.
"We want pupils to think big, explore engineering and design, and bring their ideas to life through STEM.
"As a major employer in Worcestershire, we're passionate about inspiring the next generation and helping young people see the exciting opportunities that STEM-related careers can offer."
The competition is open to primary schools across Worcestershire and culminates in county finals in summer 2027.
Worcestershire County Councillor Dan Boatright-Greene, cabinet member with responsibility for business and skills, said: "Having judged last year's Primary STEM Challenge final, I was blown away by the creativity, innovation and problem-solving skills on display.
"It gives young people the opportunity to tackle real-world problems while connecting with some of Worcestershire's leading employers.
"It's fantastic to have Specsavers setting this year's Challenge and inspiring the next generation to think differently, work together and explore the exciting opportunities STEM can offer."
The challenge has been running for nearly a decade and is managed by Early Careers Worcestershire, part of the council’s Skills and Employability Service.
Matt Tope, Early Careers Worcestershire programme manager, said: "The Primary STEM Challenge is one of the highlights of our year.
"We're delighted to be working with Specsavers this year and helping young people see just how creative, exciting and relevant STEM can be."
Schools wishing to take part can contact the Early Careers Worcestershire team by emailing CEC@worcestershire.gov.uk.
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